An event triggers the drip process and starts the mailings in an
automated insurance agency marketing workflow. For example, an event can
be when a lead completes a quote request form on your insurance website
or when you save a comparative quote.
In ITC's digital agency marketing system AgencyBuzz, you can schedule
mailings to start for numerous events, including birthdays, holidays,
anniversaries, when a contact is inserted into the database, or when a
contact is inserted into a line of business.