Marketing Blog

How Facebook Boosts Rankings
April 2, 2010
Facebook, and indeed all social networking sites form an integral part of SEO. One of the advantages of signing up for a Facebook profile is creating backlinks from a highly ranked website (PageRan... Read More
How to Create Effective Backlinks
April 1, 2010
Creating effective backlinks are essential to a successful SEO campaign. A backlink is link from another website coming into your own website. Backlinks contribute to the PageRank (PR) of your website. Read More
How to Choose a Main Keyword Phrase
March 31, 2010
A main keyword phrase (kp) is the most important part of your SEO campaign. This is the phrase you would like potential customers to use to find your website in the search engines. Read More
How to Write an Optimized Blog Post
March 30, 2010
Keyword phrases (kp) are the most important elements of SEO. Insurance Website Builder customers can log in to the administration console to blog on their website. Read More
How to Optimize Your SEO Settings
March 29, 2010
This information should be entered in the SEO Settings section of the administration console. Watch a video on how to optimize your SEO settings for your Insurance Website Builder website. Page Title Read More
Off-Site Optimization
March 26, 2010
One of the two main components of SEO is off-site optimization. Off-site optimization involves putting links on other websites to your own website, otherwise known as backlinking or inbound links. Read More
On-Site Optimization
March 25, 2010
One of the two main components of SEO is on-site optimization.  This involves optimizing your site by using keyword phrases both in the source code and the content of your website. Read More
Does My Agency Need a Website?
March 22, 2010
A website is essentially a giant billboard where people can get information about your agency, not just potential customers, but your current customers also. Read More
5 Ways to Increase Website Referrals
March 16, 2010
With 73% of insurance consumers using the Internet to research auto insurance last year, increasing your ability to be found online is a critical component to compete in today’s environment. Read More
Growing an Insurance Agency with Interactive Marketing
January 19, 2010
Consumers have been subjected to one-size-fits-all marketing campaigns for decades through traditional marketing efforts such as television, radio, telemarketing, and yellow page ads. Read More
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