Marketing Blog

Email Marketing and the Art of War
September 12, 2012
Thinking of email marketing as a battle is not really that far off.  Effective email marketing requires strategy, technique, the element of surprise and above all else achieving your goal of h... Read More
How to Build a Following for your Email and Social Media
September 10, 2012
A growing number of consumers prefer electronic communication over phone calls or face-to-face. Do you know what your customers prefer? If you are not communicating with them via the methods they p... Read More
Getting Social Via Email
September 5, 2012
No matter what you may have heard, email is not dead. In fact, those who use it effectively can create a personal channel to deliver their brand right to their client’s inbox. Read More
How to Use Facebook Scheduled Posts

The benefit of using third-party social media tools like HootSuite is that you can schedule your posts ahead of time so you're not spending time every day updating Facebook. Read More
5 Tips to Turn Your Insurance Website Into a Favorite Online Destination
August 27, 2012
What makes your website great? If you don’t know, you have some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. Read More
Masters of Marketing: Why to Master Email Marketing Before Social Media
August 23, 2012
This month's Masters of Marketing webinar discussed why you should focus on mastering email marketing before taking on social media so that you can develop a loyal email following, build relationships and grow your agency. Read More
7 Tips for Marketing an Insurance Agency Online on a Limited Budget
August 14, 2012
There are many reasons to focus on online marketing. For one, consumers are relying more and more on the Internet and use it to get the majority of information about products and services before they buy, including insurance. Read More
Masters of Marketing: Blogging Consistently
July 26, 2012
Our Masters of Marketing webinar discussing tips for blogging consistently, using a content calendar, so that you can develop customer loyalty and satisfy the need for fresh and relevant content on your website. Read More
After You Blog
July 18, 2012
Even though we stress the importance of blogging, it's still important to remember that your work is not over once you click 'Publish'. This lovely infogrpahic checklist will come in handy to re... Read More
Masters of Marketing: Social Media & Gaining Followers
June 21, 2012
Here's another presentation in  our Masters of Marketing webinar. This presentation discusses how to use social media marketing to gain followers for your brand. If you would like to join us every Thursday at 12:00 p. Read More
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