Marketing Blog

How the Layout of Your Website Can Affect Google Rankings
November 12, 2012
I often discuss how a well-designed website will draw visitors and keep them viewing your pages. Did you know that the layout of your website could affect your Google ranking as well? Read More
5 Simple Steps to Effective Digital Agency Marketing
November 9, 2012
Why is online marketing so important? Because consumers rely on the Internet to research anything and everything, including insurance. Not sure you believe it? Check out what the direct writers are spending on PPC advertising. Read More
Search Engine Marketing for the Everyday Insurance Agent - Part 2
November 8, 2012
Previously, we discussed pay per click for the insurance industry and the basics to getting started. Now we will discuss how to improve your ad’s click through performance. Converting Clicks into Leads Read More
Search Engine Marketing for the Everyday Insurance Agent - Part 1
November 6, 2012
I speak to many agents about Internet marketing. One subject that always rises to the top is paid search marketing (SEM) or pay per click (PPC). These paid ads show up at the top and right of most search results. Read More
Masters of Marketing: Engaging Your Customers on Your Insurance Website
November 5, 2012
Our latest webinar discussed how to make your website effective at engaging your customers online. Click below to see the presentation.  If you would like to join us every month when we discuss marketing tips, Read More
Generating Insurance Leads Through Your Chamber of Commerce Membership
November 1, 2012
There are perks to being a member of your local chamber of commerce. For one, research has shown that a majority of consumers prefer to work with businesses who are chamber members. Read More
Earning Backlinks vs. Building Them
October 29, 2012
The goal of any SEO strategy is to get your website noticed. One of the more important aspects of most SEO strategies is developing backlinks. Backlinks are links on other websites that link back to your site. Read More
How Social Media Can Hurt Your Agency's Brand
October 24, 2012
Last week we talked about mistakes you could be making in your marketing that could hurt your brand. This week let's focus on mistakes in social media that could hurt your agency's brand. Read More
10 Common Mistakes that are Hurting your SEO
October 23, 2012
Search engine optimization can be overwhelming and confusing. There are a few key tips to always remember when optimizing your site, but there are also a few key things to always watch out for. Read More
Throttling It Up to 110%
October 22, 2012
From my dad to coaches and everyone in between would tell me to give 110%. Being rooted in logic and mathematical numbers, I always thought how can you give more than 100% when 100% is all you have? Read More
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