Marketing Blog

How Retention Rate is Misleading Your Agency
February 20, 2013
One of the things I see all the time when it comes to agency marketing and agency health is a reliance on the blanket retention rate. A high retention rate is good, while a low retention rate is bad. Read More
Marketing Tips for LinkedIn
February 18, 2013
The third social network of what many consider to be the big three, LinkedIn may not be as popular as Facebook or Twitter, but it has its own niche as the social network for business. Read More
4 Areas to Audit on Your Insurance Website
February 11, 2013
Your website is your agency online. For some visitors it will be their first impression of your agency. For others it will be their only impression. Read More
Inbound Marketing vs Outbound Marketing
February 6, 2013
Marketing is changing. Now, I know that’s easy to say, but every day there are more and more studies done on the two different types of marketing. Read More
What is Keyword Research?
February 5, 2013
Articles on search engine optimization often talk about keyword research (or keyword analysis). But what exactly is it? Keyword research is the process of identifying which keywords or keyword ... Read More
What is Facebook EdgeRank?
February 1, 2013
The first thing that someone sees when they log into Facebook is the newsfeed. The newsfeed is compiled of status updates, photos, RSVPs, and many other things. Read More
Improving Conversion Rates with Landing Pages
January 31, 2013
You’re doing well if your subscribers are opening and reading your marketing emails. But, are you losing their interest when they click your call to action saying “Get a Quote Now&rdquo... Read More
Website Smackdown : Insurance Website Builder vs. WordPress
January 30, 2013
You have many options for your insurance agency website. A common question agents ask me is whether they should use WordPress (or a similar content management system) for their website or go with a... Read More
Masters of Marketing: Integrating Your Online and Offline Marketing
January 29, 2013
There are a large percentage of agencies who are missing out on the full benefit of their marketing efforts because they are not integrating their offline activities with their online presence. Read More
Why You Should Inventory Your Digital Agency Marketing

Once a year you should take an inventory of your digital marketing resources, assets, and anything else you use to connect with your customers online. Read More
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