Marketing Blog

How to Produce Content for Geo-Location Landing Pages
March 6, 2017
When I have consultations with my clients, the conversation always turns to content. It’s well known content is one of the most important aspects of SEO. Read More
Mastering the Promotional Email to Increase ROI
March 3, 2017
For some of our customers, email marketing can seem overwhelming. With so many different ways to utilize email for marketing, it’s sometimes difficult to feel you’ve mastered any of them. Read More
Adaptive vs Responsive Mobile Websites in Insurance, a Research Report
March 1, 2017
Since 2007 the mobile revolution has hit every aspect of our lives. It has changed the way we communicate, shop and entertain ourselves. It has even changed the insurance industry. Read More
10 Fresh Content Ideas for March
February 27, 2017
For many independent insurance agents, busy season is upon you. It is a bit more difficult to stay on top of your agency marketing efforts this time of year, but that’s okay.  Read More
How Branding Impacts Your Insurance Website’s Visibility
February 22, 2017
When you think about search engine optimization (SEO), what first comes to mind? You’ll likely associate it with keywords, content and links. You’re not wrong. Read More
Internal Links: Yes, They Really Are Important
February 20, 2017
If your agency has had an insurance website for any length of time, you’ve learned your website needs links. If you want your agency website to be visible online, links are the path to high rankings. Read More
Masters of Marketing - A Thousand Words: Using Photos on Your Insurance Website
February 16, 2017
In the February 2017 edition of Masters of Marketing, Website Coordinator Matt Farrell discussed the importance of choosing the right images for your insurance website. Read More
404: Blog Entry Not Found
February 15, 2017
Picture this: A customer is on the side of the road after a car wreck. They log into your agency website from their mobile device. They navigate to the claims portal and tap their carrier of choice. Read More
Top 5 Keys to a Successful Infographic
February 13, 2017
An infographic is a great way to position your insurance agency website as a thought leader. Infographics are fun, visually interesting ways to present data about your agency. Read More
Overworked & Underappreciated: Making Use of Your Website
February 8, 2017
Let’s imagine for a second your insurance website is an employee, not a hunk of technology.  As an employee, it deserves to function to the best of its ability. Read More
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