Marketing Blog

Getting Started with Search Engine Optimization
January 19, 2015
Whether your agency is just starting out or is well established, you will face competition. No matter how pretty your insurance agency website is, you will face competition. Especially in the search engine results. Read More
You Got A Bad Online Review. Now What?
January 15, 2015
As a business owner, reputation is a major component in the future success of your agency. When consumers have a good experience, they will tell their friends and family about the service they received. Read More
Masters of Marketing: 5 Digital Marketing Trends for 2015

In today’s Masters of Marketing webinar, I discussed five of the hottest digital marketing trends you should know for this year. If you missed it, you can review the slides below.   Read More
Does Your Insurance Website Cater to Gen X and Gen Y?
January 14, 2015
According to a recent website study*, Generations X and Y are less likely to select the lowest-priced insurance brand compared to the Boomer generation. This is surprising for many. Read More
Google Cheat Sheet to Help Your Digital Agency Marketing Efforts
January 12, 2015
Google offers many products and services to help business owners with their online marketing. Here’s a rundown of the most popular ones and you can use them in your digital agency marketing efforts. Read More
Choosing the Right Photo for Your Insurance Website
January 7, 2015
Photos pack a big punch when it comes to insurance website design. They are the first thing your visitors see and can help convince them to stick around. Read More
Boost Your Insurance Website Design with the 80/20 Rule
January 5, 2015
One of the most cited business rules is the Pareto Principle. The Pareto Principle states that 80 percent of sales come from 20 percent of customers. You should apply this rule to your insurance website design. Read More
2014 in Review – Practicing What We Preach
December 30, 2014
There are a lot of people who talk about how to improve your agency’s online marketing effort. They talk about blogging, email marketing, Facebook, LinkedIn and Twitter as ways to market an agency on the Internet. Read More
10 Things to Blog about on Your Insurance Website in January
December 29, 2014
The winter blues can take a toll on energy and creativity, but that’s no excuse to neglect the content for your insurance agency website. Read More
How to Improve Your Click-Through Rate
December 22, 2014
Open rate statistics don’t do a good job of telling you whether your email marketing campaigns were effective. So if you can’t base strategic decisions on your open rate, what can you base it on? Read More
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