Marketing Blog

3 Agent Strategies for Competing and Succeeding in the Modern Market
February 16, 2015
HELLO, my name is Scott! We’ve never met, but I’ll be the keynote speaker at ITC Agent Conference 2015. I’ve been wearing a nametag 24/7 for the past 5,221 days. That’s about 15 years. Read More
The Future of Email Marketing: Part 2
February 13, 2015
In Part 1 of our three-part series on The Future of Email Marketing, we talked about four trends that will change the future of marketing: personalized email communication, the key to cross-channel... Read More
Is Your Carrier a Partner of Your Agency?
February 11, 2015
You are an independent agent. You are not stuck with any one carrier. So don’t let any one entity affect the growth of your agency. Own your business. Read More
What a Neglected Blog Says About Your Insurance Agency
February 9, 2015
Marketing experts tout the importance of blogging for an insurance agency website. And for good reason. Blogging helps with your search engine optimization strategy. Blogging helps to drive traffic to your website. Read More
3 Metrics to Measure Other Than Keywords for SEO
February 6, 2015
Search engine optimization (SEO) is an important digital agency marketing strategy. Insurance agencies can use SEO to stay ahead of competition by increasing their visibility in search engine results. Read More
A Checklist for Building Your Insurance Website
February 2, 2015
Building your insurance agency website can sound like a daunting task. There are a lot of little puzzle pieces to figure out, and you might start to feel overwhelmed. Have no fear. Read More
5 Design Trends to Make Your Insurance Agency Website Better
January 28, 2015
Thanks to the increase in smartphones over the past five years, more people are accessing the Internet on multiple platforms. Because of this development, your insurance website design has to be user friendly. Read More
10 February Topics for Your Insurance Website Blog
January 26, 2015
Stumped on topics for your agency’s marketing content? Writer’s block is no excuse to not send your monthly newsletter or to leave your blog idle. Read More
The Future of Email Marketing: Part 1
January 23, 2015
Still Kicking After All These Years Email marketing gets a bad rap. It has a reputation for being a bit boring as a direct response channel. Read More
How Internet Marketing is Like Flying
January 21, 2015
There is a joke…  How do you know someone does Crossfit? They tell you. The same holds true for pilots. We love to fly. We love to talk about it. It is one vice that gets you literally, not figuratively, high. Read More
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