Marketing Blog

Help! I Have a Blank Social Media Calendar
March 16, 2015
In my last post, I shared how to pick the best social media calendar for your agency and why you should experiment with posting times. (Download our free blank template or the 2015 template. Read More
The Future of Email Marketing: Part 3
March 13, 2015
In Part 1 of our three-part series on The Future of Email Marketing we discussed four trends that will change email marketing. In Part 2, we talked about six factors that can affect your agency’s email marketing. Read More
Stop Blogging, Tweeting and Sharing
March 11, 2015
Okay, I committed a sin of online content development. I used a click bait headline. Of course I don’t want you to stop all your content marketing efforts. I just want you to stop some of it. Read More
3 Online Marketing Myths You Shouldn’t Believe
March 9, 2015
There’s a lot of information on the web about how you can grow your insurance agency with online marketing. At ITC, we’re firm believers that with the right agency marketing strategy an... Read More
4 Questions to Ask When Designing Your Insurance Website
March 4, 2015
You’ve picked out an insurance website template. Now what? For Insurance Website Builder customers, the next step is discussing the details of your new website with your website coordinator. Read More
Keep It Simple: Insurance Website Design for the Modern Agency
March 2, 2015
In the book The Elements of User Experience, Jesse James Garret explained that a user-centered website design is a big job but will deliver a better user experience.  Read More
What is SEO and Is It Important to My Agency?
February 25, 2015
You’ve heard the term SEO before but do know what it means or understand why your agency needs it? Search engine optimization (SEO) is the process of raising your website’s visibility i... Read More
10 Insurance Blog Ideas: March 2015 Edition
February 23, 2015
As spring blossoms, many find a renewed creative side. There’s no better time to sit down and write some excellent content for your agency. Read More
Get Organized with a Social Media Calendar
February 20, 2015
As you know, posting content to your social media is an effective way to communicate with your clients and also helps with SEO. If you’re slacking on your social media duties, creating a soci... Read More
Masters of Marketing -- The Importance of Consistent Branding
February 19, 2015
In today’s Masters of Marketing webinar, I discussed why it's important to stay consistent with all of your agency's branding. If you missed it, you can review the slides below. Read More
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