Marketing Blog

Masters of Marketing -- Strong Call to Actions and Hierarchy
August 20, 2015
In this month's Masters of Marketing webinar, I discussed the importance of strong call to actions and hierarchy. If you missed it, you can watch the recording here or review the slides below.  Read More
Avoiding Common Insurance Website Pet Peeves
August 19, 2015
We’ve all been there—clicking on a link with anticipation, only to be let down by what loads onto your screen because the website is subpar. Read More
By The Numbers: Email Marketing
August 17, 2015
In 2014, approximately 4.2 billion people had an email address. By 2018, Retargeting.com believes that number will jump to just over 5 billion. Read More
Let’s Get Visual: Using Images to Engage Your Audience
August 12, 2015
Social media is a great way to not only stay in touch with your clients and potential clients but also to engage with them. Today, one of the most effective ways to engage your followers and fans is by using visual content. Read More
5 Ways to Freshen Up Your Insurance Agency’s About Us Page
August 10, 2015
The power of your About Us page on your insurance agency website is undeniable.  When a potential client looks over your website, this is the page that can help sway his or hers decision to re... Read More
What is Marketing and Why Does It Matter?
August 5, 2015
I’m a marketing geek. When I read a magazine, I pay as much attention to the ads as I do the articles. I see a great billboard or promotional email, I’m thinking about how I can use a similar idea for ITC. Read More
5 Step Customer Service Process
August 3, 2015
Studies show acquiring new customers can be five to seven times more expensive than keeping your current customers. By using this five-step process, you will be able to provide excellent customer s... Read More
Off-Site Optimization for 2015
July 29, 2015
One of the first blogs I wrote for ITC back in 2010 was about off-site optimization. A lot has changed since then. So, I thought it was time to revisit the topic and give you some off-site optimiza... Read More
Choosing the Right Insurance Website Design Template
July 27, 2015
When building an insurance agency website, there are several things you want to consider in order to get the best site for you. You have to think about the cost, the design, the time frame and much more. Read More
How to Optimize Your Agency's Social Media Posts
July 22, 2015
Do you use Twitter, Facebook or Google+ for your insurance agency? Are your posts getting any engagement? If not, are you wondering how to get noticed? Read More
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