Marketing Blog

Heat Up Your Content With These 10 Blogging Ideas for December
November 30, 2015
‘Tis the season for staying toasty by the fireplace. Keeping your agency’s content sizzling hot can capture the attention of clients and prospects. In case you indulge in too much egg nog, here are 10 ideas. Read More
How the Shakeup of Google+ Affects Your Insurance Agency Website
November 23, 2015
Your agency’s Google+ page was a great way to improve your local search rankings. We blogged about it before.  Last week, Google announced a redesign to its social networking website. Read More
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketing Strategy
November 19, 2015
Getting your insurance agency website to appear in search engine results can boost both traffic to the website and your agency’s revenue. Read More
Best and Worst Colors for Conversion-Centered CTA Buttons
November 18, 2015
In a previous blog post, I talked about how call to actions (CTAs) can help you get more quotes on your website. I went over the design, visibility and location. Read More
How to Create an Email Newsletter That Doesn’t Suck
November 16, 2015
Email newsletters are a great way to stay in front of your clients while building brand loyalty. It’s an important part of your agency marketing plan. Read More
Year End Insurance Website Wind Down
November 11, 2015
As the end of the year approaches, your website has seen some wear and tear. Now is a good time to check your insurance agency website so you head into the New Year with fewer worries.  Read More
Blogging is the Life Blood of Online Marketing
November 9, 2015
By Darmini Kara and John Dessommes Blogging can play a big role in the online visibility your insurance website. Which is why it surprised us to read an article on big data in the October 2015 iss... Read More
You’ve Only Got Seconds to Keep Insurance Website Visitors
November 4, 2015
One in three people spend 15 seconds or less on a website. During this time, they decide whether to continue or go on to the next search result. The same goes for your insurance agency website.  Read More
Social Media: How Often is Too Often
November 2, 2015
We’ve written many times about the benefits of social media. It can drive traffic to your insurance agency website and increase your brand awareness. Sometimes, it can even produce referrals.  Read More
7 Steps to Optimizing Images for SEO
October 28, 2015
Adding images to your insurance agency website pages whenever possible is a must. They add flair and interest. And when optimized correctly, they can even help increase your website traffic.  Read More
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