Marketing Blog

Making the Move From Flash
June 8, 2016
Designers have used Flash to build beautiful website designs with impressive functionality for years. (We’ve used it in our insurance website designs.)  Last year came some rumblings about the end of Flash. Read More
10 Places to Get Content Ideas for Your Blog
June 6, 2016
“How do I know what to write about in my blog?”  This is something we hear almost on a daily basis.  It can be daunting staring at a blank screen. Read More
Location, Location, Location: Location Pages for Your Insurance Agency
June 1, 2016
There are a lot of reasons why you would pick a certain city or neighborhood for your agency’s office. For example, most agencies pick their office location based on the clients they want.  Read More
10 Sizzlin’ Hot Content Ideas for June
May 25, 2016
Are you already planning ahead for your blog’s posting schedule in June? Or, are you reading this in July and running way behind schedule?  Read More
All Your Emails Should Be Responsive. Here’s Why.
May 23, 2016
A trending marketing term in 2016 is responsive design. What is it? Responsive design is when a website or email adapts to whatever device used to view it. Read More
Masters of Marketing – 3 Critical Decisions for a Great Insurance Agency Website
May 19, 2016
In today’s Masters of Marketing Webinar, Karly Baker, IWB Website Coordinator, discussed 3 Critical Decisions for a Great Agency Website. Read More
Why Google My Business Matters for Your Insurance Agency
May 18, 2016
Let’s face it: improving your insurance agency website’s search visibility is hard. There are hundreds of factors that determine which websites get on the first page for a search query. Read More
The Secrets of Branding
May 16, 2016
There is a lot of confusion around brands. The misunderstanding of brands is due in part to our tendency to use the word for different things. Some people use brand to refer to your logo. (More on this in a bit. Read More
Your Social Media Game Plan in 3 Easy Steps
May 11, 2016
Social media is accessible and intuitive. Anyone can create an account and start posting in minutes. That is one of the most wonderful things about it.  Read More
6 Questions to Consider When Designing Your Insurance Website
May 9, 2016
Designing your first insurance website can be a daunting experience. After all, your website is your digital handshake with prospects.  Read More
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