Marketing Blog

Life Insurance: The New Commodity or Passive Income Stream?
August 8, 2016
The following is a guest blog from NinjaQuoter.com.  Tens of thousands of consumers are buying life insurance online every week. According to a LIMRA study, six out of 10 consumers were hap... Read More
Keeping Up With the Carriers: How Your Website Can Compete
August 5, 2016
This webinar took place on Thursday, August 18th. Click here to view the presentation, slides, and an in-depth look at the rest of this great content.  Read More
Drip Campaigns: 6 Ways You’re Doing It Wrong
August 3, 2016
By now you should know how effective drip campaigns can be for your insurance agency. You may even be using them in your email marketing strategy right this moment.  Don’t get comfortable yet. Read More
Do Your Own Insurance Website Audit
August 1, 2016
Search engine optimization (SEO) is a lot like maintaining your car. If you’re neglectful, both will stop working for you.  But, if you maintain them, they will both perform well for a long while. Read More
Back to Blogging: 10 Content Ideas for August
July 27, 2016
Let me guess. You already have your entire content calendar filled out for August. Every tweet, blog, and newsletter laid out in a sensible posting schedule.  Read More
The New Frontier of Search for Your Insurance Website
July 25, 2016
If there’s one universal truth about the world of search, it’s that it’s always changing. Search engines tweak their algorithms regularly. Read More
Masters of Marketing - How to Perform an SEO Audit on Your Insurance Website
July 21, 2016
For July's edition of Masters of Marketing, John Dessommes, SEO Coordinator, discussed how insurance agents can perform their own SEO audits on their websites.  Read More
75 Blogging Lessons from 750 Blog Posts
July 20, 2016
ITC started blogging in 2008. Our first post? It was about getting your website listed on local searches. Since then, we’ve written 749 posts (include this one, number 750!) and covered a lot of topics. Read More
Avoid Unnecessary Costs With These 5 Insurance Website Design Questions
July 18, 2016
Like a storefront displaying products, your website showcases all your agency has to offer. Consumers are more likely to stay on websites that are well designed.  Read More
QUIZ: Do You Know Your Insurance Animal Mascots?
July 13, 2016
There are quite a few technology companies that use animals in their logos. MSN uses a butterfly. Mozilla's fox. Twitter is a bird. Insurance companies are no different. Read More
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